Tremor International to rebrand portfolio as Nexxen International

(Alliance News) - Tremor International Ltd on Monday said it will relaunch and amalgamate several ...

Alliance News 12 June, 2023 | 12:03PM
Email Form Facebook Twitter LinkedIn RSS

(Alliance News) - Tremor International Ltd on Monday said it will relaunch and amalgamate several products within its portfolio under the new name Nexxen International Ltd.

The New York-based advertising technology company said combined demand-side platforms Amobee and Tremor Video, supply-side platform Unruly and connected TV advertising server Spearad - all within its brand portfolio - will collectively relaunch under the Nexxen International name.

It said the new unified brand name "encompasses all of the company's key strategic growth pillars", while Amobee and Tremor Video will operate as Nexxen DSP, Unruly as Nexxen SSP and Spearad as Nexxen Ad Server. Tremor added Nexxen SSP and Nexxen Ad Server will go to market collectively as Nexxen CTRL.

"Nexxen embodies our vision for a robust and flexible horizontal platform that can be tailored specifically to meet our partners' needs by enabling effective video campaigns across all screens, with a specialization in CTV," said Chief Executive Officer Ofer Druker.

"This new chapter is grounded in delivering meaningful value, capitalizing on the collective strength of our technology, data and services to work in the ways that are most impactful to brands, agencies and publishers.

"As we look to the future, Nexxen is well-positioned to drive superior outcomes, through advanced audience discovery and planning tools with cross-platform capabilities that ensure incremental reach in converged linear and Connected TV, unique and exclusive data sets including ACR, and powerful, dynamic data-driven creative."

Shares in Tremor International were up 1.0% to 293.73 pence each in London on Monday afternoon.

By Greg Rosenvinge, Alliance News reporter

Comments and questions to newsroom@alliancenews.com

Copyright 2023 Alliance News Ltd. All Rights Reserved.

Email Form Facebook Twitter LinkedIn RSS

Securities Mentioned in Article

Security Name Price Change (%) Morningstar
Rating
Tremor International Ltd 400.00 GBX 0.88 -

About Author

Alliance News

Alliance News provides Morningstar with continuously updating coverage of news affecting listed companies.

© Copyright 2024 Morningstar, Inc. All rights reserved.

Terms of Use        Privacy Policy        Modern Slavery Statement        Cookie Settings        Disclosures