Even more important than these innovations has simply been establishing Morningstar in the UK market. Morningstar is known around the world for providing independent, objective investment information. Trust is often difficult to develop when it comes to investments but Morningstar stands apart for the high level of trust that it has earned among investors. Our first corporate value is “Investors come first”. That means we subordinate our interests to yours. It’s our belief that if investors win, Morningstar wins.
While I’m proud of the work we’ve done I’m more excited about the work ahead of us. At the top of the list is our plan to conduct more in-depth fund analysis. We’d like to help you interpret all the data surrounding a fund and provide our view on what kind of investor it
would best suit. We also want to provide more tools and guidance to help you construct portfolios that are intelligently diversified and help you understand the aggregate level of risk that you are assuming.
Great products are created over time by a focus on constantly improving them. While we’ve made a strong start over the past two years we’ll continue to push aggressively to make the site even better. I think you’ll like what you see. As always I’d love to hear your feedback on what’s working, what’s not, and how can we make the site even better for you. Just email me at
joe.mansueto@morningstar.com or contact Tobias Webb, the chief executive of Morningstar UK, at
tobias.webb@morningstar.co.uk.
Best regards
Joe Mansueto
Chief executive officer of Morningstar Inc
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