One reason for this discrepancy could be that more experienced investors are less concerned about market volatility than others. While seasoned investors may well exceed their tax allowances over the year the average ISA investor is likely to be less knowledgeable.
Institutions such as pension funds were more downbeat than retail investors during what is traditionally the quietist period of the year. Net institutional sales were only £47.9m compared with £366.2m in August 2002.
Retail investors tended to prefer relatively safe sectors. UK Corporate Bond was the most popular with net sales of £250.7m while UK Equity Income had £14
5.2m. The sectors with the greatest net outflows were Europe Excluding UK at £61.9m and Europe Including UK at £24.9m.
The intermediary channel accounted for 67% of gross retail sales in August. Only about 11% of funds were sold direct to the public.
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