How do you vote? Do you concern yourself with economic issues or are you more governed by your personal budget than the public purse? With so many issues dividing the electorate we took to the streets of London to see how consumers were planning to vote in the upcoming General Election – and whether issues of personal finance dictated their choice.
In the run up to May’s election various organisations have conducted polls indicating that most voters are still unsure as to how they will be voting – and our survey revealed the same. There are now four main parties instead of three – and the likelihood of a hung parliament and a rainbow coalition is high. The economy and membership of the European Union may be on the macro agenda, but pension provision, long-term care and income tax are also up for debate – and these are the issues that will hit the public in the pocket.