The recent stock performances of Prudential (PRU) and Aviva (AV.)--both no-moat UK insurers--couldn't be more different. While Prudential's share price doubled in 2012, Aviva's shares remained sluggish. We think Prudential's risk has elevated significantly and the market valuation cannot be justified based on the company's prospects. On the other hand, we think Aviva has made some tough decisions to de-risk its balance sheet and strengthen its capital position. Although we don't see Aviva as a growth company, we give it credit for being a safer company with higher predictability of cash flows. As a result, we believe Aviva could present a more attractive investment opportunity compared to Prudential.
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