The vast majority of investors are opting to stash their savings in stocks and shares ISAs this year instead of cash ISAs, according to recent findings from TD’s Global Investor Confidence Study. This is the first time since the survey began six years ago that investor sentiment has swung in favour of stocks and shares ISAs. The survey of over 1,000 investors found that 77% of respondents invested in stocks and shares ISAs in the past year, compared to 53% who invested in cash ISAs.
“In the six years we have been studying investor confidence, ISAs have always been the most popular investment option among respondents,” said Stuart Welch, CEO at TD Direct Investing. “However as we enter into our fourth year of low cash returns in the UK, share products continue to increase in popularity and this has tipped the balance in favour of stocks and shares ISAs among the respondents to our latest Global Investor Confidence Study.”
In last year’s survey, 66% of respondents said they had invested in a cash ISA compared to 47% who had invested in a stocks and shares ISA. Meanwhile, back in 2008, 71% of respondents were investing in cash ISAs compared to 58% who were investing in stocks and shares ISAs.
TD Direct Investing is one of the UK’s leading brokers, servicing approximately 200,000 UK customers with roughly £3.8 billion in customer assets under management.
Find out which are the 10 most popular funds held in stocks & shares ISAs here.